Peer to Peer:
Facebook Global Digital Challenge

University students from around the world develop and execute campaigns and social media strategies against extremism that are credible, authentic, and believable to their peers and resonate within their communities in partnership with Facebook.

Program Process

Student teams, working with their faculty advisor, review client objectives and program resources.

Teams research the target market and create a strategy designed to best reach and influence their peers.

Each team receives an operational budget to produce a real campaign that has measurable impact on their campus, community and country.

Competition between top teams. Facebook recognizes the top three teams with scholarship awards ranging from $1000 to $5000.

Student Work

1st place (tie)

Utrecht University
Utrecht, Netherlands

2016Spring

Facebook Global Digital Challenge

1st Place (tie)

Laal-U-Anar Foundation
Afghanistan

2016Spring

Facebook Global Digital Challenge

1st Place

Turku School of Economics
Turku, Finland

2015Fall

Facebook Global Digital Challenge

Participants

Download Roster

Includes all universities that have completed P2P (domestic and international programs).

Resources

P2P Program Overview

Comprehensive overview of the P2P program and process.

~coming soon~

Trifold

Succinct overview of the program.

~coming soon~

Video Compilation

Spring 2016 Facebook Global Digital Challenge competition.

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