Peer to Peer:
Challenging Extremism

University students develop and execute campaigns and social media strategies against extremism that are credible, authentic, and believable to their peers and resonate within their communities in partnership with the U.S. Department of Homeland Security.

Program Process

Student teams, working with their faculty advisor, review client objectives and program resources.

Teams research the target market and create a strategy designed to best reach and influence their peers.

Each team receives $2,000 (USD equivalency) to produce a real campaign that has measurable impact on their campus, community and country.

Competition between top teams. U.S. Department of Homeland Security recognizes the top three teams with scholarship awards ranging from $5000 to $1000.

Project Apogee

Affinis Labs has joined forces with Edventure Partners as part of Peer to Peer: Challenging Extremism (P2P). Student teams throughout the United States form an ad agency to design campaigns to counter extremism as part of their coursework and compete with other colleges. At the end of the competition, Affinis Labs will select three of the most promising teams for Project Apogee–a program to help teams supercharge and launch their ideas into the “marketplace.”

Watch the Project Apogee student welcome video to find out more.

Student Work

1st Place

Rochester Institute of Technology
Rochester, New York

2016Spring
1st Place

Missouri State University
Springfield, Missouri

2015Spring

Arizona State University
Tempe, Arizona

2015Spring

Participants

Download Roster

Includes all universities that have completed P2P (domestic and international programs).

Resources

P2P Program Overview

Comprehensive overview of the P2P program and process.

~coming soon~

Trifold

Succinct overview of the spring and fall 2015 programs.

~coming soon~

Video Compilation

Review of former top team competitions.

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