Past Success

Peer to Peer: Facebook Global Digital Challenge

Peer to Peer (P2P): Facebook Global Digital Challenge is Facebook’s international youth-led counterspeech program, and Facebook’s program with the widest global reach. Using a campaign budget and Facebook ad credits, student teams design, pilot and implement a social or digital initiative, product or tool that pushes back against online hate, prejudice and extremism.

PEER TO PEER: FACEBOOK GLOBAL DIGITAL CHALLENGE

University students around the world are challenged to design and implement a social or digital initiative, product, or tool to motivate and empower fellow students to become involved in countering violent extremism and hate speech. Each team received $2,000 (USD equivalent) for campaign activation, plus Facebook ad credits.

The Highlights


  • Over 10,000 participating students to date have participated in over 500 P2P programs in 56 countries and 38 U.S. states. Over 70 million people have been reached via social campaigns, campus movements, mobile apps, cultural activities, videos and more, generating over 500 unique pieces of press.

The Winners (spring 2017)


1st place – University of Dhaka (Bangladesh)

2nd place – American University of Nigeria (Nigeria) 

3rd place – CEU Universidad San Pablo (Spain)

4th place – Xavier University (Philippines)

 Click here to download winning submissions. 

 

AFPM Recruitment Challenge

The American Fuel & Petrochemical Manufacturers (AFPM) asked student teams to become ambassadors and advocates for employment in the fuel and petrochemical industries.

AFPM RECRUITMENT CHALLENGE

Utilizing a $1,000 activation budget and insight gained from their designated AFPM member mentor, 12 student teams developed and executed a comprehensive, compelling and creative outreach campaign that positively improved perception of the fuel and petrochemical industries, increased awareness and interest in industry skilled craft professional career opportunities, and highlighted the range of career opportunities, benefits. Three top teams competed at finals at AFPM headquarters in Houston, Texas.

The Highlights


  • 220 total press hits
  • 236,037 total social media impressions
  • 285,496 approximate market size of combined campus populations

The Winners


1st place – Missouri State University

2nd place – University of New Mexico

3rd place  – San Jose State University

 Click here to download winning submissions.

API Challenge Your Energy IQ

Student teams were challenged to research the level of energy awareness and issues deemed important. Based on research, each team identified a target market that offered the greatest willingness to learn about energy issues and the value of oil and natural gas.

API CHALLENGE YOUR ENERGY IQ

Student teams were challenged to research the level of energy awareness and issues identified as important. Based on research, each team identified a target market that offered the greatest willingness to learn about energy issues and the value of oil and natural gas.

The Highlights


  • 350 student participants
  • 11,594 unique visits to Energy IQ Quiz website
  • 4,003 unique completed Energy IQ quizzes
  • 2,306 new Facebook ‘Likes’

The Winners


1st place – Missouri State University

2nd place – The University of New Mexico

3rd place  – Aurora University

 Click here to download winning submissions.

Peer to Peer: Challenging Extremism

Peer to Peer (P2P): Challenging Extremism was sponsored in spring 2017 by the U.S. Department of Homeland Security. Using a provided campaign budget and Facebook ad credits, student teams design, pilot, implement and measure the success of a social or digital initiative, product or tool that pushes back against online hate, prejudice and extremism.

PEER TO PEER: CHALLENGING EXTREMISM

The U.S. Department of Homeland Security challenged university students in the United States  to design and implement a social or digital initiative, product, or tool to motivate and empower fellow students to become involved in countering violent extremism and hate speech. Each team received $2,000 (USD equivalent) for campaign activation, plus Facebook ad credits.

The Highlights


  • Over 10,000 participating students to date have participated in over 500 P2P programs in 70 countries and 38 U.S. states. Over 70 million people have been reached via social campaigns, campus movements, mobile apps, cultural activities, videos and more, generating over 500 unique pieces of press.
  • Spring 2017 was the program’s fifth term.

The Winners (spring 2017)


1st place – University of Maryland

2nd place – University of Massachusetts Lowell 

3rd place – University of Houston 

 Click here to download winning submissions. 

 

Acura ILX Marketing Challenge

Teams were asked to create awareness around Acura’s performance heritage and performance technologies, and develop a true gateway to the Acura brand for buyers seeking an entry level luxury sedan.

Acura ILX Marketing Challenge

Twenty students teams throughout the U.S. were asked to submit proposals detailing a 6-week public relations campaign for the Acura ILX. Upon approval of concepts, teams were given an activation budget of $2,000. Three top teams competed at finals at Acura North American headquarters in Torrance, Calif.

The Highlights


  • 560,412 total social media impressions
  • 396 total student participants
  • 572,015 approximate market size of combined campus populations

The Winners


1st place – University of Rhode Island

2nd place – University of New Mexico

3rd place  – Johns Hopkins University

Click here to download winning submissions.

Honda CR-Z Media Challenge

Teams were asked to submit Proposals detailing a 6-week public relations campaign for the Honda CR-Z Sport Hybrid Coupe. The top ten teams were selected to execute their proposed campaigns utilizing a $150.00 budget and the loan of a Honda CR-Z.

HONDA CR-Z MEDIA CHALLENGE

Teams were asked to submit Proposals detailing a 6-week public relations campaign for the Honda CR-Z Sport Hybrid Coupe. The top ten teams were selected to execute their proposed campaigns utilizing a $150.00 budget and the loan of a Honda CR-Z.

The Highlights


  • 1,955,231 print circulation of press received
  • 6,166 Facebook fans
  • 20,927 YouTube Views
  • 379 student participants

The Winners


1st place – Syracuse University

Finalist – New England School of Communications

Finalist  – University of La Verne

Click here to download winning submissions.