Past Success

Peer to Peer: Challenging Extremism (P2P)

The U.S. Department of State and other United States Government interagency partners asked university students around the world to design and implement a social or digital initiative, product, or tool to motivate and empower fellow students to become involved in countering violent extremism and hate speech.
Each team received $2,000 (USD equivalent) for activation.

PEER 2 PEER (P2P): CHALLENGING EXTREMISM

The U.S. Department of State and other United States Government interagency partners asked university students around the world to design and implement a social or digital initiative, product, or tool to motivate and empower fellow students to become involved in countering violent extremism and hate speech. In the pilot semester, students at 23 universities in the United States, Canada, North Africa, Middle East, Europe, Australia, and Asia participated in the competition.Each team received $2,000 (USD equivalent) for campaign activation.

The Highlights


  • 600 participating students
  • The top three teams were invited to present their campaigns in Washington, D.C. at the U.S. Department of State.
  • Tactics included mobile apps, cultural activities, videos, campus movements, social campaigns, websites, viral videos, blogs, education tool-kits

The Winners


1st place – Missouri State University (Springfield, Missouri, U.S.)

2nd place – Curtin University (Perth, Australia) 

3rd place – Mount Royal University (Calgary, Alberta, Canada) 

 Click here to download winning submissions. 

 

AFPM Recruitment Challenge

The American Fuel & Petrochemical Manufacturers (AFPM) asked student teams to become ambassadors and advocates for employment in the fuel and petrochemical industries. Teams designed and executed campaigns to meet challenge objectives.
Each team received $1,000 for activation.

AFPM RECRUITMENT CHALLENGE

The American Fuel & Petrochemical Manufacturers (AFPM) asked student teams to become ambassadors and advocates for employment in the fuel and petrochemical industries. Teams designed and executed campaigns to meet challenge objectives.
Each team received $1,000 for activation.

The Highlights


  • 124 student participants
  • 1,782 interest cards collected from campaign attendees
  • 151,000 approximate market size of combined campus populations
  • The top three teams were invited to present their campaigns in Houston, Texas at AFPM Headquarters
  • Tactics included flyers, posters, and brochures; digital ads and banners; career fairs, expos, and information sessions

The Winners


1st place – Lone Star College – Kingwood

2nd place – University of Texas at Arlington

3rd place  – University of Houston

 Click here to download winning submissions.

API Challenge Your Energy IQ

Student teams were challenged to research the level of energy awareness and issues identified as important. Based on research, each team identified a target market that offered the greatest willingness to learn about energy issues and the value of oil and natural gas.
Each team received $1,000 for activation.

API CHALLENGE YOUR ENERGY IQ

Student teams were challenged to research the level of energy awareness and issues identified as important. Based on research, each team identified a target market that offered the greatest willingness to learn about energy issues and the value of oil and natural gas.
Each team received $1,000 for activation.

The Highlights


  • 350 student participants
  • 11,594 unique visits to Energy IQ Quiz website
  • 4,003 unique completed Energy IQ quizzes
  • 2,306 new Facebook ‘Likes’

The Winners


1st place – Missouri State University

2nd place – The University of New Mexico

3rd place  – Aurora University

 Click here to download winning submissions.

Qatar Women in Football Challenge

The Qatar 2022 Supreme Committee for Delivery and Legacy (SC) asked teams to build comprehensive Integrated Marketing Communications (IMC) plans to encourage girls 6-17 to play and develop a passion for football. Plans also including culturally relevant tactics to educate and persuade parents and family members to support and motivate their daughters to play the game.

QATAR WOMEN IN FOOTBALL


The Qatar 2022 Supreme Committee for Delivery and Legacy (SC) asked teams to build comprehensive Integrated Marketing Communications (IMC) plans to encourage girls 6-17 to play and develop a passion for football. Plans also including culturally relevant tactics to educate and persuade parents and family members to support and motivate their daughters to play the game.

The Highlights


  • 30 culturally relevant submissions
  • 300 student participants
  • Three top teams traveled to Doha, Qatar and presented their plans to members of the Supreme Committee for Delivery & Legacy
  • Strategies now being used by the Women’s national team coach to actively recruit more young girls to play soccer in Qatar

The Winners


1st place – Syracuse University

2nd Place – Vanderbilt University

Third Place  – University of Oregon

Click here to download winning submissions. 

Credit Karma Campus Challenge

Student teams were asked to educate the target market on the value of understanding and managing credit through Credit Karma and its resources and drive the target market to become members at campus-specific URLs. Each team was also working to secure at least one media placement.
Each team received $1,500 for activation.

CREDIT KARMA CAMPUS CHALLENGE


Student teams were asked to educate the target market on the value of understanding and managing credit through Credit Karma and its resources and drive the target market to become members at campus-specific URLs. Each team was also working to secure at least one media placement.

Each team received $1,500 for activation.

The Highlights


  • 395 participating students
  • 366,637 total enrollment of participating campuses
  • Over 320 PR articles published online
  • 11,046 Credit Karma campus-URL redirects
  • 1,235 Credit Karma member sign ups

The Winners


1st place – The University of New Mexico

2nd place – The University of Arizona

Click here to download winning submissions.

 

Honda CR-Z Media Challenge

Teams were asked to submit Proposals detailing a 6-week public relations campaign for the Honda CR-Z Sport Hybrid Coupe. The top ten teams were selected to execute their proposed campaigns utilizing a $150.00 budget and the loan of a Honda CR-Z.

HONDA CR-Z MEDIA CHALLENGE

Teams were asked to submit Proposals detailing a 6-week public relations campaign for the Honda CR-Z Sport Hybrid Coupe. The top ten teams were selected to execute their proposed campaigns utilizing a $150.00 budget and the loan of a Honda CR-Z.

The Highlights


  • 1,955,231 print circulation of press received
  • 6,166 Facebook fans
  • 20,927 YouTube Views
  • 379 student participants

The Winners


1st place – Syracuse University

Finalist – New England School of Communications

Finalist  – University of La Verne

Click here to download winning submissions.