Press Release

2.09.2015 Katie P2P



Orinda, CA, September 2, 2015 – EdVenture Partners (EVP) has launched the second iteration of the Peer 2 Peer (P2P): Challenging Extremism initiative in conjunction with the U.S. Department of State as well as other governmental interagency support. The initiative asks student-teams across the United States, Canada, Europe, North Africa, the Middle East, Australia and Asia to create digital media content in the form of an initiative, product, or tool that empowers networks of youth to counter the social media presence and effectiveness of violent extremist’s online messaging.

The EVP model suggests students are in the best position to reach and educate their peers against violent extremism. Student participants in P2P: Challenging Extremism are encouraged to use their creativity, digital proficiency, and expertise on their community of peers to formulate effective narratives and identify how best to motivate and encourage youth to become involved in countering violent extremism. Each student-team receives $2,000 to implement their counter messaging plans to gain real results from their efforts.

The first round of P2P: Challenging Extremism ran from January through June of 2015 at 23 universities worldwide. More than 600 undergraduate and graduate level students participated in the effort to push back against extremism. The campaigns offered a variety of potential solutions including mobile apps, week long events, film screenings, thought leader discussions, cultural activities, video contests, and the development of original content focused on countering or providing an alternative narrative to extremism. To date, six universities are providing resources and support to continue the implementation of their P2P campaigns.

“This program has provided us with the knowledge on creating a campaign and a new found passion on the importance of taking a stand against violent extremism.” – Wayne State University student

The current program is leading towards an international competition on February 2nd, 2016. The top three teams will be presenting to senior government officials and industry leaders at the U.S. Department of State to determine the P2P: Challenging Extremism winner. The top team will receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.

**Update 12/2015: The previous competition date has been updated to February 2nd, 2016. Additionally, Facebook has partnered with the initiative to award an additional three teams in the Facebook Global Digital Challenge. The Facebook competition will take place on February 3rd, 2016. Both award competitions will take place in Washington, D.C.

About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. These experiential learning opportunities provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 800 campuses in North America and internationally.

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