Peer to Peer:
Facebook Global Digital Challenge
Student teams are challenged to counter the pervasiveness of hate and extremism on social media in ways that are credible and authentic to their peers and communities.
Student teams, working with their faculty advisor, review client objectives and program resources.
Teams research the target market and create a strategy designed to best reach and influence their peers.
Each team receives an operational budget to produce a real campaign that has measurable impact on their campus, community and country.
Competition between top teams. Facebook recognizes the top three teams with scholarship awards ranging from $10,000 to $5,000.
Design Akademie Berlin
Federal University of Pernambuco
Middle East Technical University
University of Dhaka
University of Lagos
American University of Nigeria
Includes all international universities that have completed P2P: Facebook Global Digital Challenge.
A glance at the P2P initiative and campaign samples.
Succinct overview of the program.
See the P2P competition in action.
Facebook’s Counterspeech site.