Peer to Peer:
Challenging Extremism

University students develop and execute campaigns and social media strategies against extremism that are credible, authentic, and believable to their peers and resonate within their communities.

Program Process

Student teams, working with their faculty advisor, review client objectives and program resources.

Teams research the target market and create a strategy designed to best reach and influence their peers.

Each team receives an operational budget to produce a real campaign that has measurable impact on their campus, community and country.

Submissions by all competing teams capturing their campaign from start to finish.

Student Work

1st Place

University of Central Oklahoma
Edmond, Oklahoma

2017Fall
1st Place

University of Maryland
College Park, Maryland

2017Spring
2nd Place

University of Rhode Island
South Kingstown, Rhode Island

2017Fall
2nd Place

University of Massachusetts Lowell
Lowell, Massachusetts

2017Spring
3rd Place

University of Massachusetts Lowell
Lowell, Massachusetts

2017Fall
3rd Place

University Of Houston
Houston, Texas

2017Spring

Participants

Download Roster

Includes all United States domestic universities that have completed P2P: Challenging Extremism.

Resources

Look Book

A glance at the P2P initiative and campaign samples.

Video Compilation

Review of former top team competitions.

Request a Program