Past Success

Peer to Peer: Facebook Global Digital Challenge

The Peer to Peer (P2P): Facebook Global Digital Challenge has evolved from the original Peer to Peer: Challenging Extremism program as Facebook’s international youth-led counterspeech program. The Facebook Global Digital Challenge has been solely sponsored by Facebook since spring 2017. Integral in Facebook counterspeech efforts around the world, P2P has been described as Facebook’s program with the widest global reach.

PEER TO PEER: FACEBOOK GLOBAL DIGITAL CHALLENGE

University students are challenged to design, pilot, implement and measure the success of a social or digital initiative, product or tool that motivates and empowers others to counter hateful and extremist narratives. Each team received $1,000 (USD equivalent) for campaign activation, plus Facebook ad credits.

The Highlights


  • Over 10,000  students have participated in over 650 P2P programs in 75 countries and 40 U.S. states. Over 230 million people have been reached via social campaigns, campus movements, mobile apps, videos and more, generating over 600 unique pieces of press.

The Winners (spring 2018)


1st place – KU Leuven (Leuven, Belgium)

2nd place – Middle East Technical University (Ankara, Turkey) 

3rd place – University of Lagos (Lagos, Nigeria)

 Click here to download winning submissions. 

 

API: EDUCATING OUR ENERGY FUTURE

Develop an educational product, tool or resource materials for educators to use to increase the awareness of and knowledge about the role oil and natural gas play in our everyday lives.

API: EDUCATING OUR ENERGY FUTURE

Student teams were challenged to research the level of energy awareness, attitudes and perception of energy. Then, develop an educational product, tool or resource materials (e.g. curriculum, online resources, mobile application, etc.) for educators to use to increase the awareness of and knowledge about the role oil and natural gas play in the target audience’s day-to-day life. Recommendations, testing and validation were provided back to the client.

The Highlights


  • 327 student participants
  • 21 unique submissions
  • 52 faculty interactions
  • almost 1,500 student interactions

The Winners


1st place – University of Central Oklahoma

2nd place – Indiana University South Bend 

3rd place  – Colorado Mesa University

Click here to download winning submissions.

AFPM Recruitment Challenge

The American Fuel & Petrochemical Manufacturers (AFPM) trade association implemented its third round of the AFPM Recruitment Challenge in spring 2017. Twelve registered classes from colleges and university campuses across the United States formed student teams to become ambassadors and advocates for employment in the fuel and petrochemical industries.

AFPM RECRUITMENT CHALLENGE

Utilizing a $1,000 activation budget and insight gained from their designated AFPM member mentor, 12 student teams developed and executed a comprehensive, compelling and creative outreach campaign that positively improved perception of the fuel and petrochemical industries, increased awareness and interest in industry skilled craft professional career opportunities, and highlighted the range of career opportunities, benefits. Three top teams competed at finals at AFPM headquarters in Houston, Texas.

The Highlights


  • 220 total press hits
  • 236,037 total social media impressions
  • 285,496 approximate market size of combined campus populations

The Winners


1st place – Missouri State University

2nd place – University of New Mexico

3rd place  – San Jose State University

 Click here to download winning submissions.

Peer to Peer: Challenging Extremism

The Peer to Peer (P2P): Challenging Extremism program was sponsored in spring 2017 by the U.S. Department of Homeland Security. Using a provided campaign budget and Facebook ad credits, student teams design, pilot, implement and measure the success of a social or digital initiative, product or tool that pushes back against online hate, prejudice and extremism.

PEER TO PEER: CHALLENGING EXTREMISM

The U.S. Department of Homeland Security challenged university students in the United States to design and implement a social or digital initiative, product or tool to motivate and empower fellow students to become involved in countering violent extremism and hate speech. Each team received $1,000 for campaign activation, plus Facebook ad credits.

The Highlights


  • Over 10,000 participating students have participated in over 650 P2P programs in 75 countries and 40 U.S. states. Over 230 million people have been reached via social campaigns, campus movements, mobile apps, videos and more, generating over 600 unique pieces of press.

The Winners (spring 2017)


1st place – University of Maryland

2nd place – University of Massachusetts Lowell 

3rd place – University of Houston 

 Click here to download winning submissions. 

 

ADL: Innovate Against Hate

The Anti-Defamation League (ADL) sponsored ADL: Innovate Against Hate in spring 2018 at U.S. colleges and universities. Using a provided campaign budget and Facebook ad credits, student teams design, pilot, implement and measure the success of a social or digital initiative, product or tool that achieves the goal of countering all forms of hate and extremism while promoting justice, equity and inclusion.

ADL: INNOVATE AGAINST HATE

U.S. university students were challenged to design, pilot, implement and measure the success of a social or digital initiative, product or tool that counters all forms of hate and extremism while promoting justice, equity and inclusion. Each team received $1,000 for campaign activation, plus Facebook ad credits.

The Highlights


  • Over half a million people reached online, on campus and in communities 
  • 93% said they had become more informed about hate crimes and extremism in their community
  • 90% of respondents said they were now somewhat, very or extremely interested in doing more to help prevent hate and extremism

The Winners


1st place – Boise State University

2nd place – University of Maryland

3rd place  – University of Nebraska at Omaha

Click here to download winning submissions.

Acura ILX Marketing Challenge

Teams were asked to create awareness around Acura’s performance heritage and performance technologies, and develop a true gateway to the Acura brand for buyers seeking an entry level luxury sedan.

Acura ILX Marketing Challenge

Twenty students teams throughout the U.S. were asked to submit proposals detailing a 6-week public relations campaign for the Acura ILX. Upon approval of concepts, teams were given an activation budget of $2,000. Three top teams competed at finals at Acura North American headquarters in Torrance, Calif.

The Highlights


  • 560,412 total social media impressions
  • 396 total student participants
  • 572,015 approximate market size of combined campus populations

The Winners


1st place – University of Rhode Island

2nd place – University of New Mexico

3rd place  – Johns Hopkins University

Click here to download winning submissions.