ADL: Innovate Against Hate

Objective

Design, pilot, implement, and measure the success of a social or digital initiative, product, or tool that achieves the goal of countering all forms of hate and extremism while promoting justice, equity, and inclusion.

Outcomes

Implemented 19 programs in 14 U.S. states
Over 500,000 social media impressions in one academic term
Created over 3,400 in-person engagements at events
Generated 11 pieces of earned media
93% program participants stated they are more informed about hates crimes and extremism in their community as a result of the program